Have you seen PressPausePlay on Netflix and skated right by? Maybe the film has suffered from the change of culture that is this documentary’s focus. It could be a victim of too much choice, too much muck to dig through to find something you really will benefit from watching. And then recently we did stop and click play, and were (pleasantly) surprised at the depth of conversation happening on screen.
This film is about “hope, fear and digital culture.” How have technological advances shaken up digital creatives and the culture we live in? Well, PressPausePlay quizzes musicians (Moby, Robyn, Hot Chip, Lykke Li…) and gurus (Seth Godin, Andrew Keen…) to find out. Have we entered cultural democracy or mediocrity? Is the creative industry in a revolution or already dead? Are we doomed to drown in grey goo?
One of the most interesting bits of this doc is an interview with Andre Stringer and Tracy Chandler of Shilo Film:
“We’re like a traditional production company for the most part, but we’ve come at it from a very un-traditional sort of way. The traditional way says there is a director, a post-house, an editorial company, there’s an advertising agency, and each of them has their own stake in what they’re making… By sort of harnessing all those things, sometimes the guys who direct are the guys who design, also sometimes the dudes who edit. This sort of blended model changes the whole landscape, says that anybody can do anything.”
That struck home at BRINK. Most of the team at Shilo came from the world of skateboarding, with a strong sense of do-it-yourself, make it happen work ethic. Their ability to execute internally allows them to be more free, visceral and reflective of the moment. This is reminiscent of BRINK’s culture, staffed with talent across the age and cultural spectrums, who are talented (and well-versed) in a lot of different areas. Maybe savvy and nimbleness are the greatest skills a shop can have right now - as the way we consume creative work changes at such a rapid pace. That’s our take away from the film.
As we move forward and take special care to keep up with the pace of change - in web, mobile and video production - some things don’t change. Creatively, our only limit is the imagination, and we will continue to stretch even that.