Summer is coming to an end, as the weeks just seem to fly by. This week is the last week of August! What!? While you try to wrap your head around that, also try to wrap your head around what we tweeted last week. It was one eventful week, from the DC earthquake to the earthquake in Silicon Valley following news of Jobs’ resignation. With so much to handle, here’s just a sampling of what we had to say:
- Consumers Get Wise to Behavioral Targeting. See their sentiments, by the numbers, here: http://ht.ly/66MVa ^MG
- 7 ways to create display ads that get noticed: http://ht.ly/69Mwt ^MG
- Oxford adds “retweet” to dictionary, along with “sexting”, “cyberbullying” and “jeggings” (really?). More: http://ht.ly/69P4x
- July saw Facebook and Twitter US traffic records. See the breakdown here: http://ht.ly/69LI3 ^MG
- As fighting rages around Gaddafi’s Tripoli compound, hackers have taken the fight to the country’s domain name registry:http://ht.ly/6aXCp
- The line between marketers & publishers is blurring - success now requires ‘Always-On’ Interactivity & Fresh Content:http://ht.ly/69OwW
- If Mobile Is A Must, What Tactics Should You Use?http://ht.ly/69PC1 ^MG
- Old-guard Lacoste tries novel tactic - outfitting non-celebrities in its trademark croc tees: http://ht.ly/6bRaV ^MG
- Google Alerts Leading Social Media Monitoring Tool:http://ht.ly/6bV6i ^MG
- Wheew. Surfing the web while at work may actually help productivity! Remember THAT next time you guiltily switch tabs:http://ht.ly/6bSU4
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Think what you will about Vogue Magazine and Anna Wintour, but an announcement that every issue since 1892 will go online shows that Wintour is above all else a brilliant business woman.
ReadWriteWeb reports that “If you are a fan of fashion, this is huge news. If you’re not, it’s huge news.” Not only is this a great archive for American culture, but it’s also great to see one of America’s most influential and significant publications slowly but surely embracing technology. Time may have to watch its back as the publication with the highest digital IQ.
Let’s face it — Apple has always had some loopholes with its products and services. Lately, there’s been some talk around how publishers and Apple are coming to terms with subscriptions for the iPad. Apple wants to work out a deal where subscribers choose how they subscribe to publishers services, while receiving 30% of the cuts. Currently publishers can get around this by providing direct services online. But, as we reported earlier, more and more people are using their apps instead of web browsers. There soon may come a time where publishers won’t be able to negotiate, as the route of the tablet app will be more popular with customers.