“Super Bowl and the Digital Water Cooler”
Obviously social media has changed the way we experience the ultimate pigskin competition and the commercials Americans have enjoyed (or at least talked about). Super Bowl ads are now played, dissected and posted in a million different ways.
Here are some resources to get you ready for the ultimate advertising showcase:
- Tim Nudd of AdWeek gives his rundown of ads he calls “brilliant” but didn’t make waves when they premiered during the Super Bowl.
- Hulu and AdAge teamed up to cull through the archives, so you don’t have to blindly search YouTube for them, and bring you there list of the best ads in Super Bowl history. Of course Apple’s “1984” ad is up first but they share lots of other gems.
- Some of this years ads have already been released online, and some of their links have been tossed around on Twitter and Facebook more than others. Mashable gives the stats on the teasers with the biggest buzz.
- And if you are concerned with details of the actual football game, this year (for the first time) a social media command post has been erected to deal with Super Bowl queries.
There’s a little over an hour before President Obama will take the stage and deliver his State of the Union. What better way to get yourself ready than seeing how he wrote the thing?
And thanks to Facebook, YouTube and Google+, you can watch the address online, ask the president a question (he’ll answer top questions on January 30th in his first Google+ hangout) and hear the Republican response.
Technology presents us with a lot more options than just adjusting the bunny ears and finding a seat in front of the set. Even if that’s what you plan on doing, you’ll probably have smart phone in hand to tweet your responses (or at least that’s what they’ll be doing over at Mashable).
(photo from Mashable’s article “These Websites Are Going Dark to Protest SOPA Wednesday”)
You better answer any burning questions you might normally look to Wikipedia.org for TONIGHT. The highly used online encyclopedia is turning out its lights tomorrow to show you what the internet might look like if the Stop Online Piracy Act passes. And they aren’t the only ones. 7,000 sites say they will participate in the biggest online black out in U.S. history tomorrow. So don’t plan on updating your Word Press blog or wasting time at work scouring Reddit tomorrow.
While behemoth Google will stay up, they will provide links on their search page explaining how the act will infringe on freedom of expression. And that’s a big deal. This will be the first time Google will participate in a current political movement.
Government officials who support SOPA have lashed out against the protest. Senator Chris Dodd (Chairman and CEO of the Motion Picture Association of America) has called tech businesses actions “irresponsible,” saying they are “resorting to stunts that punish users or turn them into their corporate pawns.” And some sites, like Twitter, have said they are opting out of the blackout because it is bad for business.
What the convoluted SOPA will mean for the average Internet user is kind of confusing even to those who have been following this controversy since it began. If you’re still confused about what the argument against SOPA is, Chris Heald has an article up today on Mashable breaking it down.