Facebook Targeting Feature is Live
Today, some of the pages we manage got access to the (possibly game-changing) new targeting possibilities Facebook began rolling out earlier this month. I got to play around with the newfangled posting options a bit today, and from a marketing perspective there are lots of cool possibilities there. In the past, some content we’d like to post just wouldn’t resonant well with or be suited for our total audience, so we skip it. Now that’s no longer a problem. For that reason and others the new feature has been called a “boon” for small businesses, and Brian Carter over at Mashable is even speculating it could help your EdgeRank. 
From a regular old Facebook user perspective, I know I’m interested to see what I will be getting in my personal Facebook News Feed now that I can be targeted based on my gender, relationship status, age, education and interests (in addition to location and language - which were already possible targeting features).
How do you plan to use this new capability for yourself or a brand/band/artist/non-profit who’s profile you manage? Are you nervous that you’ll be bombarded with crap that people think you’d like because you fit certain criteria? 
-Caroline Jackson, Social Media Manager 

Facebook Targeting Feature is Live

Today, some of the pages we manage got access to the (possibly game-changing) new targeting possibilities Facebook began rolling out earlier this month. I got to play around with the newfangled posting options a bit today, and from a marketing perspective there are lots of cool possibilities there. In the past, some content we’d like to post just wouldn’t resonant well with or be suited for our total audience, so we skip it. Now that’s no longer a problem. For that reason and others the new feature has been called a “boon” for small businesses, and Brian Carter over at Mashable is even speculating it could help your EdgeRank

From a regular old Facebook user perspective, I know I’m interested to see what I will be getting in my personal Facebook News Feed now that I can be targeted based on my gender, relationship status, age, education and interests (in addition to location and language - which were already possible targeting features).

How do you plan to use this new capability for yourself or a brand/band/artist/non-profit who’s profile you manage? Are you nervous that you’ll be bombarded with crap that people think you’d like because you fit certain criteria? 

-Caroline Jackson, Social Media Manager 

BRINK is at Internet Week NY taking in the sights, sounds, and nerditude. We’ve witnessed the birth of some exciting startups - exhibit A: Elephanti, who gave us some great swag - and we joined Pete Cashmore of Mashable for a peek into their modus operandi. BRINK is at Internet Week NY taking in the sights, sounds, and nerditude. We’ve witnessed the birth of some exciting startups - exhibit A: Elephanti, who gave us some great swag - and we joined Pete Cashmore of Mashable for a peek into their modus operandi.

BRINK is at Internet Week NY taking in the sights, sounds, and nerditude. We’ve witnessed the birth of some exciting startups - exhibit A: Elephanti, who gave us some great swag - and we joined Pete Cashmore of Mashable for a peek into their modus operandi.

It is leap day, so I think we should slingshot BRINKmedia, and our clients, into the Facebook future. All the pages we moderate are now sporting the new Timeline. And we are into it (so far), though the clean-up process to make these pages the most useful and representative of the brands associated with them will be on-going. If you are hesitant about the switch and need to know more before taking the plunge, we’ve got you. Here are some tips we’ve collected from the big guns:

  • Mashable says there are six things you should consider. 1- It looks different, and you should switch things up (construct a brand narrative) based on this new appearance. 2- Choose your (limited) tabs wisely. 3- Use ads to control the viewer’s experience. 4- Design posts to be pinned at the top of the page. 5- You may need to adjust app icons. 6- Use the new private messaging feature, instead of cluttering up your timeline. 
  • Fast Company agrees with Mashable’s 2 and 6 but emphasizes the need for brand’s to clean house on their timelines immediately so their message doesn’t get garbled in the new layout. Plus, you need to plan future content differently. This switch-up is a big deal, they say, brand pages haven’t really had to figure out how to re-do their FB’s since the change from “sponsored group” to pages in 2007. 
  • Adweek’s article, with interviews from social marketing pro Beth McCade, says brands who use the milestone feature well and have the most engaging posts will be king on the new Facebook. But content needs to be highlighted wisely and not overwhelm the reader. McCabe says brands should hide negative comments, since these will be re-hashed in front of fans’ eyes when you launch the new format. 

To see how we adjust our page based on the new Timeline features, 'like' BRINKmedia on Facebook.