AOL is prepared to launch a new iPad app called “Editions” that evolves around personalized news. According to AdWeek, the app hopes “to be an enhanced version of reading newspapers in the morning.”
While I understand the point of simulating a virtual magazine reading experience, this does seem like a step backwards. I think it’s pretty clear that the live news feed set up of Twitter is the future for staying informed. At this point, information spreads so rapidly on the internet that an app that limits content and delivers only once a day would seem to be missing a lot.
However, I’m a big fan of the personalized settings and the alleged algorithm that determines what content one would find interesting. It’s kind of like following a trending topic on Twitter, which is sometimes better than just following one account that spews out all kind of news.
We’ll see how it turns out, but like I said, I don’t think this is what is needed to break ahead in the app market. This could be a nice bridge to encourage consumers to turn to tablets as their main source for news, especially for older users. But for a younger crowd who is constantly involved in social media such as Twitter and Tumblr, this may be a little too slow, stale, and essentially useless.