The U Street Festival and Funk Parade was a huge hit and - most importantly! - a remarkable time. We were stoked to be able to flex our design muscles on some funky stuff (maybe you saw those posters ^, the site we built or our maracas in the crowd) and are super proud to be a part of it. 
We really love our neighborhood. 
(Pablo.Raw took some really rad photos of the event. You should check them out.)  The U Street Festival and Funk Parade was a huge hit and - most importantly! - a remarkable time. We were stoked to be able to flex our design muscles on some funky stuff (maybe you saw those posters ^, the site we built or our maracas in the crowd) and are super proud to be a part of it. 
We really love our neighborhood. 
(Pablo.Raw took some really rad photos of the event. You should check them out.)  The U Street Festival and Funk Parade was a huge hit and - most importantly! - a remarkable time. We were stoked to be able to flex our design muscles on some funky stuff (maybe you saw those posters ^, the site we built or our maracas in the crowd) and are super proud to be a part of it. 
We really love our neighborhood. 
(Pablo.Raw took some really rad photos of the event. You should check them out.)  The U Street Festival and Funk Parade was a huge hit and - most importantly! - a remarkable time. We were stoked to be able to flex our design muscles on some funky stuff (maybe you saw those posters ^, the site we built or our maracas in the crowd) and are super proud to be a part of it. 
We really love our neighborhood. 
(Pablo.Raw took some really rad photos of the event. You should check them out.) 

The U Street Festival and Funk Parade was a huge hit and - most importantly! - a remarkable time. We were stoked to be able to flex our design muscles on some funky stuff (maybe you saw those posters ^, the site we built or our maracas in the crowd) and are super proud to be a part of it. 

We really love our neighborhood. 

(Pablo.Raw took some really rad photos of the event. You should check them out.

SImplicity can be so enticing…
karenhurley:

Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica. 
Advertising Agency: tapsa
SImplicity can be so enticing…
karenhurley:

Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica. 
Advertising Agency: tapsa

SImplicity can be so enticing…

karenhurley:

Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica. 

Advertising Agency: tapsa

Have you read designer Brandon Kowitz’s new article on Medium: Why you should move that button 3px to the left? It’s about managing the gap between functional and delightful, and it’s full of observations and advice relevant to anyone who works in design or development or both — as we do at BRINK.

Kowitz describes how a designer’s perfectionist instincts might conflict with the rush of production or the aesthetic-indifference of some managers and engineers. Then he offers a few ideas to help us bridge the gap:

  1. A brief apologia for the designer’s detail-obsession, aiming to convince project managers that they should lend an ear to whining designers — he reminds us that spot-on designs increase trust and usability and therefore increase the value of the site and the $$$.
  2. A few principles that might help manage the conflicting demands of designers and deadlines:
    • Batch up work into sprints
    • Polish as you go
    • Avoid “customization icebergs”

Have a look at the article for more details!

Here at BRINK we’re always striving to balance perfectionism with speed, obsessive attention to detail with the need to deliver. We share Kowitz’s commitment to quality design and development, to creating intuitive user experiences that inspire trust — and delight.