The question still remains: how do you find apps when there are simply so many out there? We’ve blogged about this before, but more and more solutions seem to keep popping up.
Today, two stories in particular caught our attention. The first is from Social Times, which claims that Discovr Apps is “one of those apps that you could sit down with and spend time, perhaps too much time, discovering apps that interest you.” As the picture shows above (taken from the Social Times article), the app works by selecting an app you enjoy, and then creating a kind of web, connecting you with other apps that are similar to the one you already enjoy.
The second story comes from TUAW, who claims that Starbucks will give out free apps in the U.S., using the same format to when they give away free music downloads. This is clever and could be very effective, as the deal would pique the consumer’s interest in the app itself. App developers would be smart to look into this, seeing as people are just as addicted to Starbucks as they are to their smartphones.
In an interesting marketing scheme that mixes together aspects of foursquare and Groupon, Jonathan Stark is allowing anyone to access his Starbucks card. All you need is a smartphone! If there is money on the card, anyone with the picture can scan the card at any Starbucks to pay for their drink. Stark then encourages the buyer to share their experience, and then add some money to the card for fellow users.
This could be a fantastic viral campaign for Starbucks — as long as they don’t shut it down, as TechCrunch suggests.