It…plays a huge role. The number one influence on beauty consumers in every market around the world is advice from friends. With [social media], not only are they able to get timely brand information directly from brands, but also all of the validation from authorities and friends. You can go to Bobbi Brown on Twitter and get tips and advice throughout the day, for example. And because [social media] allows for two-way communication, it’s also valuable for getting great feedback. We can use it find out what consumers like and don’t like, how we can get them the latest information, how we can improve our products, etc.
—President of Estee Lauder’s online division, Dennis McEniry, on the role social media plays in the beauty product market (via Mashable)
According to ReadWriteWeb, the social site that is least pleasing to consumers is Facebook, while Wikipedia had 78% satisfaction (out of 70,000 consumers surveyed). In what should come as a shock to few, MySpace dropped out of the survey because of scoring so low last year. I actually find these results shocking, at least for Facebook, considering how many people use it. If so many are unsatisfied with it, why are there so many users (750 million)? Obviously you can’t just look at number of users and must also consider frequency of usage/logging in, but still. I never realized that there was that much dissatisfaction with the social media site.
This leads to the natural question of “what does this mean for Google+?” With 10 million users flocking to the site in 2 weeks, it’s apparent that many users are looking for a Facebook alternative. And with these numbers being revealed, it’s clear that just because Facebook has more users, doesn’t mean that it necessarily provides higher consumer satisfaction; the lesson is quantity doesn’t equal quality.
However, some are not so quick to make the change. As I’ve continually said, I see no glaring problems with Facebook. It does what I want it to do, and I’m okay with that. Brian Solis recently wrote an article reviewing Google+ compared to Facebook, and I agree with most things, especially the confusing Circles features (which still has not settled well with me).
Are you dissatisfied with Facebook? If so, have you made the permanent move to Google+? What do you like and dislike about each?