No traditional ribbon cutting for us.
BRINK creative digital introduced itself to 6th Avenue doing what we do best, throwing a hell of a party and pushing technology to the edge.
First up, our cocktail party. Film producers, photographers, business leaders, restaurateurs, artists and musicians mingled in our renovated mid-century modern KY Supermarket (now a home of supermarketing). DJ Alix Perry put the needle down on some R&B and psychedelic rock, the grill was fired up and serving free Sonoran dogs and Duke’s Car club lined up their impressive autos.
When the sun was totally down, our head honcho thanked the crowd and asked everybody to ditch their drinks and step outside. First, something traditional. Dancers from Ballet Folklorico Tapatio performed. And then, something new. Guests filled the streets to take in a projection mapping show set on the building the BRINK crew now proudly fills Monday thru Friday (and you know, often on the weekends too). I’ll admit here how proud we are of how this turned out.
We worked round the clock, digging through remnants left in the KY to tell the story of the market and its longtime owner - and neighborhood fixture - Henry Low. We edited videos endlessly to get them just right, stayed extra late to tweak under the cover of darkness and finally presented our baby. This 3D projection mapping exhibition was the first of its kind shown in the southwest, pushing an envelope of sorts. And we’re going to keep pushing these kind of projects further and further now that we’ve cut our teeth (see a video of it above, see it in person next time). I wish we would have recorded reactions from the middle of the crowd. The oohs and aahs were pretty satisfying. We did it, and so quickly!
Next, Jazz Telephone played a rousing set, priming the stage for Howe Gelb. And we swear the world-renowned singer-songwriter was in the building. He just wandered home for a second and fell asleep, baby in arms, jet lagged from a trip to Berlin.
But the infamous Isaiah Toothtaker - often described as a rapper, he can’t really be summed up that easily - was not tired. We asked him to come out blasting, and he took that directive seriously. He riveted and riled our crowd. Apologizing profusely for his lewd lyrics - they most often hit the ears of desensitized underground rap fiends, they were hitting a more eclectic crowd this time - and grinning. Dressed like a baseball champ, it didn’t matter what he was saying. He smacked it out of the park. The crowd went wild.
Too bad all good nights have to come to an end. We’re happy the 800 or so of you got to share this moment with us. To everybody else, we will see you next time.