BRINK is a creative digital agency pushing boundaries in web, mobile, social, video, and even indie film.
This is our blog. A place to cheer the successes and lament the failures. To give wisdom and share experiences. Sometimes it's business, sometimes it's pleasure, but it's always through the eyes of an agency living on the BRINK.
Enjoy!
Heading into the weekend: Some beer branding we can get behind. Ticketybrew has an interesting origin story too, find out more about ‘em.

Heading into the weekend: Some beer branding we can get behind. Ticketybrew has an interesting origin story too, find out more about ‘em.

Facebook Targeting Feature is Live Today, some of the pages we manage got access to the (possibly game-changing) new targeting possibilities Facebook began rolling out earlier this month. I got to play around with the newfangled posting options a bit today, and from a marketing perspective there are lots of cool possibilities there. In the past, some content we’d like to post just wouldn’t resonant well with or be suited for our total audience, so we skip it. Now that’s no longer a problem. For that reason and others the new feature has been called a “boon” for small businesses, and Brian Carter over at Mashable is even speculating it could help your EdgeRank.  From a regular old Facebook user perspective, I know I’m interested to see what I will be getting in my personal Facebook News Feed now that I can be targeted based on my gender, relationship status, age, education and interests (in addition to location and language - which were already possible targeting features). How do you plan to use this new capability for yourself or a brand/band/artist/non-profit who’s profile you manage? Are you nervous that you’ll be bombarded with crap that people think you’d like because you fit certain criteria?  -Caroline Jackson, Social Media Manager 

Facebook Targeting Feature is Live

Today, some of the pages we manage got access to the (possibly game-changing) new targeting possibilities Facebook began rolling out earlier this month. I got to play around with the newfangled posting options a bit today, and from a marketing perspective there are lots of cool possibilities there. In the past, some content we’d like to post just wouldn’t resonant well with or be suited for our total audience, so we skip it. Now that’s no longer a problem. For that reason and others the new feature has been called a “boon” for small businesses, and Brian Carter over at Mashable is even speculating it could help your EdgeRank. 

From a regular old Facebook user perspective, I know I’m interested to see what I will be getting in my personal Facebook News Feed now that I can be targeted based on my gender, relationship status, age, education and interests (in addition to location and language - which were already possible targeting features).

How do you plan to use this new capability for yourself or a brand/band/artist/non-profit who’s profile you manage? Are you nervous that you’ll be bombarded with crap that people think you’d like because you fit certain criteria? 

-Caroline Jackson, Social Media Manager 

I gave you BRINK’s pick of the most enticing beer bottles last week, so this week I thought I’d share an enviable bottle of whiskey, via Cool Hunting. Monkey Shoulder is a three malt blend, an unprecedented feat, and the results are just right. We know Glenfiddich, Belvenie and Kininvie are inside there, but only the “malt master” knows how long all three hang out in bourbon casks until they are just ripe. Anyway, the bottle is suave and classic but with just a bit of whimsy, thanks to the three little monkeys perched at the top. Whiskey makes me aggro, but if you are a burgeoning (or straight-up) aficionado check out a more comprehensive list of the best bottles.