As we’re sure you know, Twitter has acquired Vine, a way to share short, 6 second or less clips of video. Like a GIF, the few frames loop, but with audio. And, like Facebook-acquired Instagram, Vine users can follow others, who videos then show up in a feed to be shared across social media. If you don’t have an iPhone, this aggregator is a good spot to check Vine out. Our feeling is they might have rolled it out a little too quick in response to Instagram blocking their photos from appearing directly in Twitter streams (now, if you share a Instagram pic on Twitter, your followers will have to click off to Instagram to see it). And there’s the porn issue - Rule 34 people - which caused iTunes to pull the app from its featured section (it’s actually sort of hard to find now - type Twitter Vine to find it) BUT we’re excited about the possibilities and got an account. Why should you join too?
Twitter proved constraint breeds creativity - Vine adds visuals AND movement.
Brevity is the soul of wit - if Twitter enforcing 140-character posts didn’t prove that I don’t know what will convince you. A 6-second limit encourages all of us to cut the fluff and provide just the best stuff. 5 Second Films has done it successfully for years. Instagram got wildly popular for being visuals, now they’ve been one upped.
Since 1987 the GIF has captivated - Vine finally moves looping forward.
Vine is riffing on GIF-ing - auto-repeating every video post - while opening up the possibilities with sound and built in social utility. If social fans love the GIF (they do - the evidence is slathered all over the Internet - Tumblr in particular), imagine what they will do with its more complex offspring.
Social moves fast - a Vine only takes 6-seconds of your (or your audience’s) time.
There’s a lot of social media to dig through and users want to get through it fast. But they’ll gladly ingest an infinite feed of social updates, especially if its visual. Vine is video without commitment. It allows a rapid showcase of “preview” material in bite-size amounts, generating the initial interest that could lead to more interest in your brand, film, persona, whatever.
Just like you took a tiny tour of the BRINK desert oasis above. That was painless right?
Drawbacks to the Vine app? - There are many, for now. As of right now- there is no easy way to find a video you saw on Vine outside of the app. To share a Vine video anywhere else means hunting down the Twitter account of the creator and hoping they shared it. Even trying to share examples of Vine videos we liked for this blog post was frustrating. There are still some issues with usernames ( the easiest way to find us is to search within the app for BRINKmedia.)
QUICK TIP: We embedded our Vine video in this post with a click of the Vineit button. Vine should probably make it possible to upload to Tumblr, but until then, Vineit is the quickest, easiest way to share Vine videos on Tumblr.