Hey! Did you happen to notice it’s THE HOLIDAYS!
It seems like carols on the radio started months ago, my family doesn’t stop calling to remind me they need presents, and football is on. Constantly. And yet finally, here we are, already through Hanukkah and mere days ‘til Christmas. Media is hopping with the latest advertisements for this year’s trends, and every car commercial has a smattering of snowflakes.
We get it! There’s big money in hitting the black from Thanksgiving to Christmas, and companies are spending $$$$ trying to gain new customers. We’ve been paying attention to all the crappy and not so crappy campaigns that have been floating around. Here’s a rundown of the ones that don’t make us cringe:
THE SHIPPING INDUSTRY SHOWCASES INTEGRATED MARKETING
The shipping industry always sees a huge uptick in business around the holidays, so there’s intrigue how each company tries to outshine the others. This year, UPS Delivers the Holidays has a media kit chock full of good content, from holiday shipping calendars to a list of fact sheets and infographics. Here at BRINK, the FedEx Office TV Ad “Last Minute” made us chuckle BUT we were most impressed by the Swedish Post – Parcel Memory, the “world’s largest” memory game. The game-board consisted of 400 packages set up in a warehouse in Stockholm and the game was broadcast via the web. Players had the chance to select 2 packages and if they matched, that player won both prizes shipped for free anywhere within Sweden. Pretty good, right?
SAMSUNG (dis)PLAYS SOCIAL INNUENDOS
In an ongoing campaign to showcase the Galaxy S III smartphones’ S Beam, Samsung has dialed up the innuendo, from a wife beaming a suggestive video to her husband before a business trip to Mrs. Claus sharing something naughty with Santa, adding “you probably shouldn’t watch it on the sleigh.” This holiday season, it appears Samsung is continuing to go for their tradition of low brow and low blow.
But wait! Isn’t this Friday the END OF THE WORLD?
Yes, yes, let us not forget those feeling non-festive, choosing to ditch the gifts and spend their time preparing for the End of the World on Friday (12/21/12). Keep an eye on the skies for any incoming, Earth-shattering objects bringing death from above with the Slooh Space Camera, where you can control robotic telescopes in the Canary Islands and Chile, and also snap and share your favorite space photos. They’re running a series of nightly events, exploring various Doomsday Scenarios… it’s pretty nerdy, and it’s pretty cool!
Anyway, Happy Holidays from BRINK!