AdWeek has posted this recent Twitter commercial after asking the question “Did Twitter’s First Commercial Have To Be So #Crappy?” While I totally get the concept of the commercial and see what they were trying to do, I agree that it was executed poorly. What do you think about it?
How different are we from monkeys, really? According to a new article by The Boston Globe, researchers at Yale are looking to see how advertisements influence monkeys, and what that in turn that means about us humans. One aspect of advertising they’re investigating is whether or not sex sells. The thought is that if monkeys are swayed by the campaigns, it could mean that people are “simply…hardwired to succumb to the allure of attractive people hawking luxury cars and fancy perfumes.” An interesting, but potentially scary thought that humans are programmed to like certain things, making overcoming advertising campaigns much harder than we think.