Fast Company just posted an article entitled “Americans: Y’All Love QR Codes,” outlining the apparently booming QR code obsession. While the article goes into great detail on how marketers are increasing their use of QR codes, it doesn’t really mention how consumers are using them. Yes, marketers are making them more ubiquitous. Yes, more and more consumers own smartphones. But, as the saying goes, you can lead a horse to water, but you can’t make it drink. The same applies here.
The article does mention one study (via Packaging Digest) that suggests that 14 million Americans scanned QR codes during the month of June. That may seem big, but it’s only 6.2% of the smartphone market.
How do you feel about QR codes? As I’ve said before, I think they’re a great idea, and can be used very strategically (such as in real estate). However, I just don’t see them catching on as quickly as they should be. Not to mention, every time I’ve tried to scan one, they never really have worked. It’s led me to a not-mobile-friendly site, or the code just refuses to scan. Do you use them? Do you know others who use them?