Its new owners want to capitalize on the fact that even as regular users flee, bands and music fans still turn to MySpace. A launch campaign planned for later this year will feature an array of celebrities and major brands acting as promotional partners. Pop star and actor Justin Timberlake, who now owns a stake in the company, is acting as the site’s creative director.
Excerpt from ReadWriteWeb’s article “MySpace Relaunch Will Put its Focus Back on Music.”
Could this be the thing to get MySpace back on its feet? Will Timberlake help the site bring its sexy back? Or will it once again get lost in the shuffle?
First of all, we wanted to thank all of our Tumblr followers out there for continually supporting this blog. Hopefully we’ve been keeping you happy and interested with our posts, and you aren’t regretting your decision to follow us. It really would be nothing without all your likes, reblogs, etc. so we appreciate it.
This week marked the beginning of a new month, and a whole new set of topics to be discussed on Twitter. In addition to what we blogged about on here (which I’m sure you all read religiously), there were plenty more topics we mentioned on Twitter. Here’s a sample below:
- Time to mis-tag, and aggressively. New study shows how powerful & potentially detrimental face-id tools have become:http://ht.ly/5StKM ^MG
- As Timberlake tries to bring sexy back to MySpace, the WSJ delves into the triumphs & pitfalls of celebrity endorsement:http://ht.ly/5Su3S
- HTML5 - A Threat to the App Store? http://ht.ly/5Stwu ^MG
- Well done: Speedo’s new App & site help swimmers train with friends via social media, recommended workouts & tutorials:http://ht.ly/5TtJy
- Local businesses, get optimized! Mobile users are searching more frequently, and often for local content: http://ht.ly/5SukY ^MG
- iPad maker to replace 1 million staff with robots, who won’t complain about reportedly dismal working conditions: http://ht.ly/5Tvj4 ^MG
- Google+ has attracted 25 million users so far, making it the fastest website to reach that audience size: http://ht.ly/5Uqih ^MG
- Tablet adoption by ethnicity: Hispanics have the highest rate of adoption. http://ht.ly/5UqQt ^MG
- Affluent consumers more likely to share information online:http://ht.ly/5TuPk ^MG
- Facebook Explores Removing Filters to News Feed, mostly for the benefit of third-party developers and marketers: http://ht.ly/5Vr0L^MG
You’re practically begging for more, aren’t you? Well that’s not a problem, because you can easily go follow us here! And hey! If you like what you see there, why don’t ya just like us on Facebook, too. Look at that…so many ways for you to keep living on the BRINK. Thanks, again, for another great week! We hope your summers are going fabulously.
According to ReadWriteWeb, the social site that is least pleasing to consumers is Facebook, while Wikipedia had 78% satisfaction (out of 70,000 consumers surveyed). In what should come as a shock to few, MySpace dropped out of the survey because of scoring so low last year. I actually find these results shocking, at least for Facebook, considering how many people use it. If so many are unsatisfied with it, why are there so many users (750 million)? Obviously you can’t just look at number of users and must also consider frequency of usage/logging in, but still. I never realized that there was that much dissatisfaction with the social media site.
This leads to the natural question of “what does this mean for Google+?” With 10 million users flocking to the site in 2 weeks, it’s apparent that many users are looking for a Facebook alternative. And with these numbers being revealed, it’s clear that just because Facebook has more users, doesn’t mean that it necessarily provides higher consumer satisfaction; the lesson is quantity doesn’t equal quality.
However, some are not so quick to make the change. As I’ve continually said, I see no glaring problems with Facebook. It does what I want it to do, and I’m okay with that. Brian Solis recently wrote an article reviewing Google+ compared to Facebook, and I agree with most things, especially the confusing Circles features (which still has not settled well with me).
Are you dissatisfied with Facebook? If so, have you made the permanent move to Google+? What do you like and dislike about each?