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Established Marketing Queen Lady Gaga Adds Social Network to Empire
In the last few months, I’ve seen tons of articles pointing to Lady Gaga as a model for connecting with fans (online and off) and generating brand loyalty. And yesterday it was announced she had teamed up with a Palo Alto-based startup to apply here savvy to a new venture. The image-based social network takes cues from up-and-comers Pinterest (who have had a huge affect on web design) and Reddit. Based on her track record, I am sure it will be successful.
"Lady Gaga has a thoroughly sophisticated understanding of direct consumer communication. She came from seemingly nowhere in 2008. (Well, okay, from the nowhere of New York City.) In four short years, she’s become a global phenomenon. Not many others can claim 47 million Facebook fans and more than 18 million Twitter followers. Her vast reach should inspire even the most skeptical of marketers out there.”
So, no doubt she’ll have no trouble getting fans to join, and their will be no shortage of images of the ostentatious star to post. For now the site is invite only, but I signed up to be a Little Monster. I will anxiously await my acceptance and I’ll share the details with you as soon as I can properly check out the site.
Yesterday we blogged about Beyonce’s pregnancy announcement breaking Twitter records with the most tweets per second. Now Social Times is reporting that the VMAs beat out Jersey Shore as the most social TV program of all time. As we said yesterday, this should come as no surprise. The Twitter-verse was going crazy with Jo Calderone, Adele’s stunning performance, and then of course Beyonce’s big announcement. I couldn’t go on Facebook, Twitter, or Tumblr on Sunday night without seeing some conversation about the VMAs. It got people talking, and really pushed the importance/relevance of social TV to the forefront.
Say what you want about MTV, but they know how to take something simple like an award show or a house of 8 freaks from the Jersey Shore and turn it into something outrageous and entertaining that you apparently can’t help but tweet about. Now if only they’d stop pretending that music was their main focus…
While the VMA’s had plenty of shocking and entertaining moments last night, Beyonce took the take cake when she announced she was pregnant. She made so much buzz that, according to TechCrunch, her pregnancy broke a Twitter record for most tweets per second. While TechCrunch finds it surprising, it’s quite easy to understand if you see how closely the trending topics followed the VMA broadcast last night. From Justin Bieber’s snake, to Gaga’s electrifying performance/outfit, to Nicki Minaj’s wannabe Gaga costume, the VMAs ruled the Twitter-verse last night, Beyonce’s announcement being the most shocking and flashy. Congratulations to Big B on breaking this record (even more impressive considering she doesn’t even have a Twiter account), and to her and Jay-Z for the expected child!