Can branding be dangerous? According to Brand Channel, it can. Some of the biggest and most recognizable clothing brands in the world are coming under fire for selling products that contain toxic chemicals.
From Lacoste to Abercrombie & Fitch to Calvin Klein, around two thirds of the clothing tested contained nonylphenol ethoxylates, which “break[s] down to form nonylphenol, which has toxic, persistent and hormone-disrupting properties.” Apparently the Lacoste crocodile suggests something a little more threatening than simply a brand.
In response, Adidas is looking to join with other sportswear companies to “develop an industry-wide commitment to detoxing the supply chain.” It’s good to know that companies are looking after their image and attempting to fix their ways, but this news can’t help but leave some kind of dark mark on a brand’s image. We hope that this “detoxing” goes beyond simply ridding The Situation of the Abercrombie & Fitch brand.