According to Mashable, the Weather Channel will launch The Weather Channel Social by integrating weather forecasting/reporting services with Twitter. The article claims that “The network plans to show tweets before, during and after weather events, and will use live programming to discuss and report on weather trends bubbling up on Twitter.”
Cameron Clayton, executive VP of digital services at the Weather Channel says that the new service allows them ”to partner [their] expertise and forecasting with real-time local input about the weather from [their] consumers in a way that is relevant and personal.” We couldn’t agree more. We keep emphasizing that this is the way of the future, and it’s great to see such a huge TV channel get on board with social TV.
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