BRINK is a creative digital agency pushing boundaries in web, mobile, social, video, and even indie film.
This is our blog. A place to cheer the successes and lament the failures. To give wisdom and share experiences. Sometimes it's business, sometimes it's pleasure, but it's always through the eyes of an agency living on the BRINK.
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Noam Gordon is the founder of ComplainApp, an app that lets you voice your complaints about a multitude of services from airlines to restaurants to cable providers.  Social Times reports that the app should be thought of like “crowdsourcing for complaints—and the more you get, the better your chances of getting a response” from the company you are complaining about.  Apparently some users have already found success with some pretty big companies. While this is a great idea in theory (and may help prevent more of these unprofessional online rants), where exactly are these complaints being directed?  How do we know that companies actually reading them and aren’t just ignoring them?  Is this app good just for venting and blowing off steam, and then connecting with other users who have felt the same way so you can vent together?  It’s comforting to know that some companies have responded to the complaints, showing that the app has promise.  However, I doubt that all companies will get on board and will instead find this app to be incredibly annoying.

Noam Gordon is the founder of ComplainApp, an app that lets you voice your complaints about a multitude of services from airlines to restaurants to cable providers.  Social Times reports that the app should be thought of like “crowdsourcing for complaints—and the more you get, the better your chances of getting a response” from the company you are complaining about.  Apparently some users have already found success with some pretty big companies.

While this is a great idea in theory (and may help prevent more of these unprofessional online rants), where exactly are these complaints being directed?  How do we know that companies actually reading them and aren’t just ignoring them?  Is this app good just for venting and blowing off steam, and then connecting with other users who have felt the same way so you can vent together?  It’s comforting to know that some companies have responded to the complaints, showing that the app has promise.  However, I doubt that all companies will get on board and will instead find this app to be incredibly annoying.