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There’s an interesting take over at Mashable on the recent Old Spice ad campaign.  The plan is essentially a battle on YouTube between the old Old Spice spokesman, Isaiah Mustafa, and the new leading man, Fabio.  The two post videos back and forth, insulting one another and urging viewers to vote on which of the two spokesmen is their favorite.  It’s essentially a popularity contest that requires viewers become actively involved using social media. Mashable asks the question of whether or not this concept has gotten old, or if the company has effectively kept the ball rolling.  We’re curious to know what you think as a consumer.  We applaud Old Spice for their use of social media sites, specifically online videos, but is this idea wearing thin? Is it time to move on to something new? Or, is it still fresh and just as funny as the original video featuring Mustafa?

There’s an interesting take over at Mashable on the recent Old Spice ad campaign.  The plan is essentially a battle on YouTube between the old Old Spice spokesman, Isaiah Mustafa, and the new leading man, Fabio.  The two post videos back and forth, insulting one another and urging viewers to vote on which of the two spokesmen is their favorite.  It’s essentially a popularity contest that requires viewers become actively involved using social media.

Mashable asks the question of whether or not this concept has gotten old, or if the company has effectively kept the ball rolling.  We’re curious to know what you think as a consumer.  We applaud Old Spice for their use of social media sites, specifically online videos, but is this idea wearing thin? Is it time to move on to something new? Or, is it still fresh and just as funny as the original video featuring Mustafa?

  1. brinkmedia posted this