Facebook Targeting Feature is Live

Today, some of the pages we manage got access to the (possibly game-changing) new targeting possibilities Facebook began rolling out earlier this month. I got to play around with the newfangled posting options a bit today, and from a marketing perspective there are lots of cool possibilities there. In the past, some content we’d like to post just wouldn’t resonant well with or be suited for our total audience, so we skip it. Now that’s no longer a problem. For that reason and others the new feature has been called a “boon” for small businesses, and Brian Carter over at Mashable is even speculating it could help your EdgeRank. 

From a regular old Facebook user perspective, I know I’m interested to see what I will be getting in my personal Facebook News Feed now that I can be targeted based on my gender, relationship status, age, education and interests (in addition to location and language - which were already possible targeting features).

How do you plan to use this new capability for yourself or a brand/band/artist/non-profit who’s profile you manage? Are you nervous that you’ll be bombarded with crap that people think you’d like because you fit certain criteria? 

-Caroline Jackson, Social Media Manager