BRINK is a creative digital agency pushing boundaries in web, mobile, social, video, and even indie film.
This is our blog. A place to cheer the successes and lament the failures. To give wisdom and share experiences. Sometimes it's business, sometimes it's pleasure, but it's always through the eyes of an agency living on the BRINK.

Enjoy!
Capital City Cab Chaos: A Satire
We’ve observed a culture of frustration and sometimes outright anger over the state of the taxi cab industry in the District of Columbia. I would be lying if I didn’t admit I am personally one of the most cynical of all.
I think what makes me so upset is how barely adequate it is. Sure, we have plenty of cabs to get around, and sure they mostly get the job done. There is a lot of great people driving cabs too, many from another country pursuing the American dream. But for being the richest country on the planet, how come I have to deal with a patchwork of inconsistent and poor quality taxis and drivers?
It should disappoint us that our nation’s capital, something that should be a jewel of our country and an example to the world, has such a fucked up transportation system. We could go off on a lengthy tangent about the failures of Metro and even the disarray our roads are in. That might even spawn more talks about infrastructure in general and how screwed up it is (see: Pepco). Richest country in the world? Sure.
But one issue at a time, and so our focus is on dc cabs. They suck.
That is why we created a website, logically called DC Cabs Suck, to vent our frustration in a satirical and (hopefully) humorous manner. We’ve also included a practical guide to what protections as a rider you have and the avenues you have to seek retribution for truly horrible experiences.
It was a creative exercise for us, a way to pass the time. But we also hope it can contribute, even if only a little, to the discussion on the state of our city - and even our country as a whole - and how we need to demand more as citizens.
Enjoy!
Joshua BelhumeurDirector of Marketing
DCCabsSuck.com

Capital City Cab Chaos: A Satire

We’ve observed a culture of frustration and sometimes outright anger over the state of the taxi cab industry in the District of Columbia. I would be lying if I didn’t admit I am personally one of the most cynical of all.

I think what makes me so upset is how barely adequate it is. Sure, we have plenty of cabs to get around, and sure they mostly get the job done. There is a lot of great people driving cabs too, many from another country pursuing the American dream. But for being the richest country on the planet, how come I have to deal with a patchwork of inconsistent and poor quality taxis and drivers?

It should disappoint us that our nation’s capital, something that should be a jewel of our country and an example to the world, has such a fucked up transportation system. We could go off on a lengthy tangent about the failures of Metro and even the disarray our roads are in. That might even spawn more talks about infrastructure in general and how screwed up it is (see: Pepco). Richest country in the world? Sure.

But one issue at a time, and so our focus is on dc cabs. They suck.

That is why we created a website, logically called DC Cabs Suck, to vent our frustration in a satirical and (hopefully) humorous manner. We’ve also included a practical guide to what protections as a rider you have and the avenues you have to seek retribution for truly horrible experiences.

It was a creative exercise for us, a way to pass the time. But we also hope it can contribute, even if only a little, to the discussion on the state of our city - and even our country as a whole - and how we need to demand more as citizens.

Enjoy!

Joshua Belhumeur
Director of Marketing

DCCabsSuck.com

  1. brinkmedia posted this