We’ve talked about beer, we’ve discussed whisky, and now it’s vodka’s turn in the boutique spotlight. In development by Industry City Distillery in Brooklyn, NY, “No.2” vodka will use sugar beets and a specifically designed distillation process that they promise will put their product in a class all by itself. The no-nonsense minimal design and sturdy bottle shape reinforce the fact that the vodka isn’t just about fancy - it should be about quality. The typography on the label is bold but not overdone, hopefully we can say the same about its contents. I know this BRINKtern wouldn’t mind a sample. I am Russian after all.
- Alexsey Kashtelyan