According to Mashable.com, tomorrow Facebook CEO Mark Zuckerburg will introduce Facebook’s new “Lifesaving” feature, whatever that may be. Speculation is rampant, but everyone knows Facebook (and social media in general) has already revolutionized the way humanitarian aid and community activism are happening.
Just recently here in Tucson, a viral campaign took off after a girl went missing from her home. The story of Isabel Celis spread rapid-fire across the web with over 7,000 likes on Facebook, #findisabelcelis trending on Twitter, a music video, updates on Huffington Post and even a song. Whether or not the attention will ultimately help authorities find Isabel is yet to be seen. But situations like this do raise the deeper question of how social networks can help communities help themselves.
We’ll be watching, like lots of people, to see what Zuckerberg has in mind.