These pretty faces are taking a crack at social media and Internet entrepreneurship. The tech world has long been a boys club but these female entertainers are taking the reins online, and it is going well. 

• Zooey Deschanel co-founded Hellogiggles.com, who’s goal is to be ”lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us.” The site features mega girly content with a witty bent. ( “Things I Would Ask Lana Del Rey at a Cocktail Party” asks “How do you make your hair so pretty?,” links to other sites are listed under “BFF’s,” there’s a whole section called “Cuteness.”) The site is a smart move, it cultivates the brand she already has going.
• Selena Gomez is certainly a social media maven. Her Twitter alone reaches 9 million fans and now she is getting behind a photo sharing application. Postcard on the Run allows you to modify a photo to look like a postcard and then send it out to friends. Gomez invested with them because she said: ”I’m about memories. I like keeping everything in my mind, especially traveling. It’s about saving the memory forever.” Her reasoning doesn’t seem all that savvy but this move proves investing in Internet media is obviously on the minds of young female stars.
•  For models like Coco Rocha, using social media well has become an important tool to elevate yourself from a hanger to a coveted persona. Instagram, Twitter and Tumblr have all become forums for models to differentiate themselves, and make young girls drool over their jet-setting lifestyles and designer clothes stuffed closets. Fashionista.com says this may mean the return of models to the covers of magazines. It is possible brand’s and magazines will take them more seriously when they have a legion of fans (and potential buyers of products and magazines) they are constantly communicating with directly. 

Photos from Fast Company/Wikipedia/Fashionista.com