“Super Bowl and the Digital Water Cooler” 

Obviously social media has changed the way we experience the ultimate pigskin competition and the commercials Americans have enjoyed (or at least talked about). Super Bowl ads are now played, dissected and posted in a million different ways. 

Here are some resources to get you ready for the ultimate advertising showcase:

• Tim Nudd of AdWeek gives his rundown of ads he calls “brilliant” but didn’t make waves when they premiered during the Super Bowl.
• Hulu and AdAge teamed up to cull through the archives, so you don’t have to blindly search YouTube for them, and bring you there list of the best ads in Super Bowl history. Of course Apple’s “1984” ad is up first but they share lots of other gems.
• Some of this years ads have already been released online, and some of their links have been tossed around on Twitter and Facebook more than others. Mashable gives the stats on the teasers with the biggest buzz. 
• And if you are concerned with details of the actual football game, this year (for the first time) a social media command post has been erected to deal with Super Bowl queries.