BRINK is a creative digital agency pushing boundaries in web, mobile, social, video, and even indie film.

This is our blog. A place to cheer the successes and lament the failures. To give wisdom and share experiences. Sometimes it's business, sometimes it's pleasure, but it's always through the eyes of an agency living on the BRINK.

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This slick infographic from Radian 6 uses tweets from Lady Gaga, Justin Bieber and lots of John Does to glean what we are feeling/doing about New Year’s resolutions this year. More and more, Twitter’s and other social media network’s data is being used to determine the public’s consensus on tons of different issues. After all, it seems Twitter users predicted the results of the Iowa caucus and accurately tracked the cholera outbreak in Haiti. So why not use it to proclaim Ben & Jerry’s new Schweedy Balls ice cream is a consumer winner before it is even out? Do you use Twitter to gauge sentiment of the general population? And more importantly, you’re 12 days into 2012. Are things going as planned?

This slick infographic from Radian 6 uses tweets from Lady Gaga, Justin Bieber and lots of John Does to glean what we are feeling/doing about New Year’s resolutions this year.

More and more, Twitter’s and other social media network’s data is being used to determine the public’s consensus on tons of different issues. After all, it seems Twitter users predicted the results of the Iowa caucus and accurately tracked the cholera outbreak in Haiti. So why not use it to proclaim Ben & Jerry’s new Schweedy Balls ice cream is a consumer winner before it is even out?

Do you use Twitter to gauge sentiment of the general population? And more importantly, you’re 12 days into 2012. Are things going as planned?

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