Steve Jobs’: Media Dominator in Life and Death

When this picture was taken, Jobs was 30. He had recently revolutionized the personal computer and would soon be booted from Apple by then CEO John Sculley.

You’d be hard pressed to find a publication that didn’t have at least one article with the word “Apple” featured this week. At BRINKmedia, we started our week tweeting about the new iPhone and we spent the rest of it tweeting about the man behind the brand. Along with many others. The night Steve Jobs’ death was announced, 10,000 tweets per minute mentioned the man. That statistic demolished Twitter records, which kind of means the event is the biggest in recent history. Alec Baldwin, of all people, may have tweeted it best, saying: “However you slice it, it’s an Apple world.”

In the days following Jobs’ passing, we got a deluge of information about the revolutionary marketer. Instead of highlighting our “Tweets of the Week” this Friday, we thought we’d give you a run-down of the must-see Jobs’ coverage from this week instead. Here’s to hoping knowing more about the innovator will enhance our own excellence.

• A lengthy article from WIRED is well-worth the effort. Everything you ever wanted to know about the meteoric rise of Jobs is here. And Steven writes his history well, summing Jobs up this way: “As product after product emerged from Apple, each one breaking ground and changing our behavior, Steve Job’s reality field actually came into being. And we all live in it.”
• Though Jobs had a distaste for nostalgia, we can still enjoy it. This slideshow of Jobs obituaries from Fast Company shows us how mourners honored him in his own style. 
• Bill Gates and Steve Jobs rivalry gave way to some of the most amazing technological advancements. Computerworld collected quotes from Gates about Jobs spanning decades. Highlight: “Steve is going to introduce his transporter.” — Gates’ response in the AllThingsD interview when asked what products will appear in the next five years.
• Redmondpie.com gives us excerpts from Playboy’s interview of Jobs in 1985 where the photo at the top of this post was taken from. He spoke about his business style, his vision for Apple, what he planned to do with his money and his unease with Apple technology being used in nuclear weapons programs.
• Creative director Lee Clow’s, who often worked on Apple campaigns alongside Jobs, inter-office memo. They worked on the game-changing “1984” Superbowl video and Clow tells employees Jobs was, “The most amazing person I have ever known.”
• ADWEEK asked marketers at Advertising Week in New York how Jobs’ legacy has affected them. The impacted is obvious, among those them who did and didn’t know him alike. One said: “He’s someone who made a dent in all of us. The key thing about him is he thought differently.”
• A point-by-point look from the Brand Channel at how Jobs’ use of product placement made Apple computers “sexytech.
• And a look into the future. The New York Times takes a crack at the “what next?” question that has been all over the blogosphere the last two days. Nick Wingfield thinks the next frontier for Apple is television. 
• And if that isn’t enough information for you, get it from the horse’s mouth. Three speeches from Steve Jobs himself.

In anticipation of the first iPhone, people began referring to it as “the Jesus phone.” Jobs said: “We are going to blow away the expectations.”

Jobs giving his signature cat-like grin and thumbs up at one of his last “Stevenote” speeches. He died of pancreatic cancer on Wednesday at the age of 56.

Tributes to Jobs were pervasive this week. On the internet and at Apple stores across the country. 

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