Pataak’s amazing GIFs (amongst others) are proof that we’re just getting started with this medium. These are not the GIFs of yore. 

Plus, followers are more likely to engage with a GIF post than they are to click play on a video (in our experience). 


GIFs are old—the format was invented in 1987—and with age, comes a lot of baggage. Surely there are better options 27 years later—why haven’t they caught on? And what would it take for that to happen?

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Dear Elon,

You are not an ordinary car maker. So don’t make the mistake of being ordinary. Place is important. The happier your workers are the better products they will produce. If they aren’t happy, they will make mistakes and spend too much time trying to make themselves happy.

Why Tucson for Tesla? Tucson is the perfect under the radar place for young people to live. The cost of living is lower, dollars go further. But on top of that, Tucson is undergoing its own downtown recharge - we have it all, for everyone. Original thinkers live in Tucson and they make many kinds of original businesses. We have party places for party people, food places for foodies, extreme sports places for extreme sportsters, coffee roasting places for the very caffeinated, and more hipster distilleries per capita than anywhere else (including beer, whiskey, vodka and other spirits). We even have world renowned golf, tennis, and weather.

But many places have that. What other places don’t have is the thing you need most for your manufacturing to succeed: attitude. Tucson has attitude. When you live here long enough, you develop a philosophy of living - an approach - that can not be duplicated anywhere else. You realize how lucky you are to be living in a perfectly balanced region.

The Internet has made it possible to work just about anywhere, but study the way the Internet has evolved and you will notice that Tucson has always been an integral part of the Internet backbone. We have better connectivity than Phoenix. Some of the pioneers of the Internet from Cisco to Login to my company BRINK are from here. Historically, we lose our pioneers to communities like Silicon Valley that can pay more, but right now that trend is reversing (thanks to the quality of living moving to the top of peoples where-to-live lists). You can be part of that trend.

We’re the blue town in the red state. That means we can befriend business and it also means we care about the right things. We have some of the greatest schools in the world. Basis and University High consistently make the lists of the top five schools in the country. We have a college that explores space. We keep our roads paved and we build things.

But we are at a critical juncture in our evolution. That’s why we need you and others like you to make Tucson their home. Bringing in 6500 jobs to a city like ours can have a tremendous impact. You know that I am sure. But the impact will be felt on both sides.

I invite you to come check out my Tucson. I’ll show you around Downtown and South of Downtown where the BRINK studios are, and I’ll take you to my favorite taco shop. I’ll show you a great 55 minute hike only 5 minutes from downtown. And if you bring a Roadster, I’ll show you some roads you can wind it out on. Be my guest, the next time you hit the Old Pueblo, and I’ll sell you on this place in new ways you never even dreamed of.

Danny Vinik, BRINK President

A Penetrating Investigation into the US Airways Twitter Snafu 

The recent US Airways plane porn flub is being called an “honest mistake.”But, where some saw incompetence, others saw a disgruntled employee pulling a Half Baked style job exit, a hack or a cynical marketing stunt gone wild. Regardless the reactions to the “unbelievably not safe for work” photo were pretty entertaining and it sure got them some exposure.


Was it a disgruntled employee? Probably not.

Evidence for:

  • That looks like a super boring job. Maybe this person saw that crazy (and apropos) image and decided to go out with a bang.

  • Dealing with irate customers suffering through modern air travel might be too much for anyone to handle, especially a social media intern.

Evidence against:

  • Why just two tweets?! Couldn’t they have piled it on in the hour before the first tweet was deleted (when presumably the problem was detected).

  • This doesn’t really sound like how disgruntled employees act. This does. image

Was this just a mistake? That’s what they’re saying.

Evidence for:

  • Companies DO hire people to run their social media accounts that don’t really know how to not mess things up. For example, unpaid college interns. 

  • As a social media manager, attaching the wrong image has been one of my worst nightmares.

Evidence against:

  • It looks like normally @USAirways would attach a link and not an image to a response like the offending one. Like @RyanPBroderick said: “For what US Airways is saying to make sense, they would have had to flag the orig. tweet, save the photo, and then accidentally reupload.” Not a truly simple mistake really. 

Was this a ploy for publicity? People seem to think so…

Evidence for:

  • It worked insanely well. We crunched some numbers. The apology tweet got 68592% more retweets than their average (based on their original tweets from the week before). That’s 137 times the previous week’s TOTAL retweets. So, at the very least their own message (not to mention their name in online headlines and on Twitter in general!) got out there a hell of a lot more than usual. 
  • This being an accident just doesn’t seem to make sense (see evidence above). 

  • It was up for an hour! And got a ton of replies with no action by @USAirways! And they tweet A LOT, like 35 times per hour. 

Evidence against:

  • Bad publicity’s main benefit is exposure. As long as a relatively small brand’s core product is unscathed, the benefits could be immense. A larger brand like US Airways wouldn’t have much to gain, but could lose a lot in the way of their marketing efforts. 

Whatever is the verdict, Twitter is an amazingly effective medium! That can be a great thing if your account is in good hands, and a treacherous one if not. I’m not shocked US Airways isn’t firing this dude, his or her mistake launched a thousands of mentions. And really, is anyone not going to fly US Airways because of this? I haven’t seen one mention of that. 

- Pat Foley, Content Specialist & Caroline Jackson, Director of Engagement